Getting Real: Less Mass - Signal vs. Noise (by 37signals)

Getting Real: Less Mass - Signal vs. Noise (by 37signals): "My first two posts on our Getting Real process talked about no functional specs and just say no to lorem ipsum dolor. This post introduces the concept of “less mass” — a method to make change easier and cheaper. BTW: Some of this was covered in my SxSW 2005 presentation and at eTech 2005."